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| vertical
traction offers very specific Internet marketing
services designed to help you achieve a return
on your online investment. |
Email marketing
and newsletter campaigns
Do you have an email marketing strategy?
Do you know how effective your email marketing initiative
is?
Do you want a greater return on your email marketing
initiative?
Email is one of the most effective marketing
vehicles online - if not the most effective. Without
an email newsletter or announcement list, you are
relying on your visitors to remember you and that
they need what you have to offer. But with an announcement
list or newsletter, you can communicate with your
target audience on your time table.
With 8 years of experience, vertical
traction can help you develop or enhance your Internet
marketing initiative through tried and true methods.
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Search engine optimization
campaigns
Are you listed in the search engines?
Is your web site prepared for a search engine spider
visit?
Have you ever purchased keywords on search engines?
Search engine marketing is has come
full circle and is here to stay. With other mediums
of online advertising (with the exception of email
marketing) not performing as well, you must have a
search engine marketing strategy or you are missing
out on business that is going to your competitors.
We use expert tools and strategies to discover
which keywords have less competition and are being
searched for. Back
to top ^
Online advertising
campaigns
What types of online advertising
have you done?
Can you differentiate between the campaigns and ad
creative that did and did not work?
Do you know which types of online advertising are
effective?
There are many mediums from which to
choose in online advertising. Are banners still effective?
They are when used properly. There is a place for
everything on the Internet and knowing which medium
to use is the key. Back
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Web site optimization
How effective is your Web site at
prompting your visitors to do what you want them to
do?
How articulate is your Web site?
Does your Web site confuse your visitors or effortlessly
guide them to the right place?
A well thought out Web site that adheres
to your company's goals and objectives will produce
a return on your Internet investment. Look and feel,
calls to action, site navigation, images and text
all play a part in converting visitors to customers.
How well does your site do this? Back
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Competitive
analysis
Do you know who your competing with
online?
Are they doing business better than you?
What have you learned from your competitors?
Understanding who is competing for your
prospect's dollar is very important. What are they
doing, why and how? If you don't know, you could be
missing out on a lot of business. Back
to top ^
Brand usage
analysis
What does your brand say to visitors?
Does your brand communicate a positive message?
Are you consistent with your brand across all mediums?
If you aren't consistent with your brand
online, your visitors will be confused and they will
leave without a positive image of your company. You
need to understand what your brand says to prospects
and customers and make sure it is inline with your
company's image, goals and objectives. Back
to top ^
Marketing
plan development
Every company needs a business plan
and a marketing plan. Do you have them?
Are you following your marketing plan?
How well are you meeting your objectives set forth
in the plan?
If you don't have a business plan and
a marketing plan, how do you know if you are meeting
your objectives for revenue, growth and branding,
among other things? When you have a marketing opportunity,
how do you decide if you are going to do it or not?
Without a plan, you do not have a guideline to help
you decide what to do. Back
to top ^
Media
kit development
Is your web site based on an ad revenue
model?
Do you have an effective media kit?
Are you maximizing the potential of your ad-based
web site?
Without a media kit, you will not get
into the budgets of the ad agencies that represent
the larger advertisers. If your media kit is not prepared
the way a media buyer expects it to be, you will not
get their attention or their money. How effective
is your media kit? Do you have one? Back
to top ^
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